In this special episode of Your Career Podcast, I interview CEO of Prominence Global and LinkedIn expert, Adam Houlahan and Head of Strategy, Christie McCabe-Benton.
Adam and Christie share their career reinvention stories and provide top LinkedIn tips for businesses in this value-packed episode.
Prominence Global is considered to be one of Australia’s leading experts in harnessing the power of LinkedIn for business.
Adam is an International Keynote Speaker specialising in LinkedIn strategies for entrepreneurs, and CEO of one of the few truly global LinkedIn agencies, Prominence Global.
He hosts arguably the world’s largest free online LinkedIn training event and is considered to be one of the world’s leading experts in harnessing the power of LinkedIn for business.
He is the author of three Amazon best-selling books Social Media Secret Sauce, The LinkedIn Playbook, and Influencer. Adam co-authored a fourth international best-seller Better Business, Better Life, Better World.
Adam believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to positively impact 12 million people in need and has surpassed 8 million impacts on the way to that target.
Christie McCabe-Benton is the Head of Strategy at Prominence Global. She works alongside Adam to help entrepreneurs, coaches, consultants and business owners to create LinkedIn strategies that build prominence and authority and valuable, deep connections that also convert.
Christie has 2 decades of experience in marketing, communications, sales, media and education working with a wide variety of clients and on diverse projects.
She has been the host of two breakfast radio shows in NSW and WA, written and directed award winning films, represented Australia and Samsung as a Global Blogger at the Olympic Games and coached hundreds of people globally to leverage the power of LinkedIn for their business.
Like Adam, Christie believes real and meaningful change comes through the world’s entrepreneurs. Her purpose is to provide businesses with powerful tools to grow and accelerate their global footprint via LinkedIn. Together we can make an important impact!
Top LinkedIn tips from Adam:
· Take a long-term view to LinkedIn Marketing
· Show up and solve problems for your audience consistently
Top LinkedIn tips from Christie:
· Be clear about your target market and the content you share
· There are NO ‘Hacks’! Dedicate time and use intelligence when working on your LinkedIn strategy
Learn what it takes to be within the top 1% of your industry on LinkedIn via this assessment: LinkedIn Productivity Assessment
Learn the 3 steps to becoming a LinkedIn Content Ninja via this assessment
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